Google owns YouTube. Have you noticed how videos are showing up more than they used to in Google search results? That’s no coincidence. By consistently utilizing YouTube for your business, you increase your chances of showing up in search results and improving your own rankings. As a business, you should have a goal of maximizing your online presence as much as possible. It’s even better to do it with YouTube because it’s a Google product. Google loves businesses that use their tools and most likely give priority to those brands, at least to some extent. You can’t go wrong here. The more of your services we can promote in Google search results — the better. Posting YouTube videos is one more way to stack the odds in your favor.