Customers will search for you on Instagram. They might search for you specifically by name, or by hashtags relating to your business or location. Either way, not finding you is a bad experience. Even if you don’t plan to be incredibly active on Instagram, the best practice is to create an account that, at the very least, has your business name, contact information, and a few posts to showcase your brand. In any case, you don’t want that search to come up empty – or, even worse, lead them to a competitor. Having an Instagram account – especially a verified Instagram account – is one more signal that your business is reputable, real, and transparent. If you’re doing online business exclusively, having yet another social account where your customers can get to know your business is highly valuable.