Video ads create an emotional connection to your brand. Advertisers opt for video ads because they engage multiple senses, convey more information in a shorter amount of time, and offer almost limitless potential when it comes to creating powerful storytelling about a brand. Programmatic video advertising, and a platform like Facebook, takes this to the next level. With the same data-driven features of other internet advertising channels like display ads, advertisers can mine the data behind their video ads to gain insight into their target audience to optimize their campaigns for maximum efficiency.